Fitcel is a platform that has as an objective to promote and maintain an active lifestyle, while being relevant and doable for everyone, everywhere and anytime.

It has the mission of leading every individual to its higher potential possible of physical shape thanks to an A.I. (Artificial Intelligence) technology that allows making an optimal prescription of physical shape, scientific and adapted to any persons profile.

2.1.- Differentiating value: the prescription

Fitcel goes over being only a tracking or training following app. Fitcel is a platform that “prescribes” activities and exercises to each user. We tell the users where to begin, what to do and how.  The user experiments an adjusted combination of exercise, volume, intensity and frequency in any physic ability using many kind of systems, ways and methods of training. A continuous feedback helps to motivate and improve the retention of the program.

Prescribing implies teeling every user what to do depending on its necessities and objectives on a similar way as how doctors prescribe a treatment after evaluating a patient.

2.2.- We adapt to you

Fitcel techonology’s base is a change in the actual paradigm of the fitness’ sector. Until now it was the user who adapted its agenda to trainers’ schedule, collective classes, gyms, etc… Now it is Fitcel who adapts to the user and not the other way around.

The user just needs to indicate where it is and how much time does it have available to carry out a physical actitvity or exercise. Choose between environments as varied as the beach, the mountain, the park, your office,.. or even your car! Fitcel prescribes exercises adapted with only having 2 minutes available and with more than 3 hours.

You no longer have an excuse for not doing your personalised program of physical shape improvement.

2.3.- Fitcel is a platform and not just an app

It consists of an intranet for inner use where it manages one of the biggest databases of exercises and activities of the whole world (around 15.000 categorised exercises). It counts with a web that manages accounts (trainers, doctors, teachers, administratives, etc…) and, of course, an app for final users.

2.4.- Fitcel is  a Dynamic System

It consists of an Artificial Intelligence that designs the training program suitable for each user “in real time”, every time the app is used. Therefore it is a totally dynamic system.

The majority of actual fitness apps work with standard exercises or programs for each user to choose what they like the most. Those are “static” programs or exercises that were designed beforehand.

Fitcel does not have any program library. Through complex algorithms whe take account of the particular conditions of each user and design the program “from scratch” in real time.

2.5.- Evaluation – Prescription – Tracking

Fitcel works through 3 phases:

1.- Evaluates the physical shape of the user;

2.- Prescribes the exercises and activities;

3.- Tracking of the program through control and gamification tools.

That’s more complex than any other app of the market, that just follows what the user does or shows exercises for every one to choose what they want to do.

2.6.- Integral development of physical shape

Fitcel is directed towards integral development of the physical shape, including Strength, Resistance, Flexibility and Neuromotor Capacity (coordination, static and dynamic balance, agility, speed, etc) exercises…

One of the biggest exercises databases in the whole world allows prescribing exercises for all abilities. Other apps that are in the market are specifically destined to train just some of the physical capabilities.

2.7.- Universal platform for all kinds of users

Fitcel is oriented towards a 100% of the active population, since it prescribes exercises and activities for every type of profile, even the ones with a very low physical condition.

Fitness apps in market are directed towards a very limited sector of poblation, relatively young and comfortable that are already training through physical reconditioning programs at sports centres or with personal trainers. This only represents bewteen 12% and 15% of the active population.

2.8.- “Open” system to other devices or applications

Fitcel is an “open” system that allows the incorporation of data from another applications or devices (heart rate monitors, activity monitors, bracelets, etc…). The users that already use this applications or mobile devices can keep using them for the activities that they are doing.

What Fitcel does is use the data on these devices or apps in the “tracking” phase of the program. We don’t force users to abandon their activity monitors or apps. Fitcel functions like a complement of what they already have, bringing more scientific accuracy to their programs.

2.9.- Designed by science

Through a 24/7 strategy, we apply certified and standarised protocols and methods over different official organizations (ACSM, AHA, Granada University). Every user can trust that they are doing the appropiate exercises and activities with volume, intensity and frequency that they require specifically. Perfect balance between physical activity load and recuperation is accomplished through this method.

Fitcel is a tool designed by health and fitness professionals and aimed to those same fields’ professionals. It will be these professionals who”ll be using Fitcel with their clients or patients. Fitcel is a tool that helps doctors, trainers, physical tutors, teachers, business administratives, etc… improving the health and physical condition of their clients, workers or patients.

You can request the certificated training with Fitcel’s technology to your sports centre, medical centre, school, business or even at public institutions like city halls or administrations.

Fitcel is an open platform that uses registered data from other fitness apps and uses them to prescribe a program strictly adapted to your particular conditions. Fitcel recognises health and physical state as something personal. We go wherever people are and we suggest easy to handle and suitable changes that start or improve the positive feedback cycle in an easy and intuitive way.

Fitcel enters people’s life like a partner, using data from other fitness aplications or devices which allows the user to keep using those without needing to change them.

You can keep using your habitual fitness aplication and use Fitcelfor the design of a program strictly adapted to your objectives and necesities, supervise your weekly objectives, recuperation state, over-training risk, etc…

Yes. Fitcel is a tool that uses the same methodology as the scientific work used at high performance or in health’s environment. In order to “prescribe” the training program correctly it needs info about the user of its habits, precedents, possible injuries or illnesses, etc… and of course, it needs to know about your actual physical state. It is impossible to prescribe exercises or activities correctly without knowing which is the initial physical state.

It is as easy as looking at the value of FITSCORE at the main screen of Fitcel’s app. Here each user can see clearly and objectively which its actual physical state is according to official international entities’ standards like the WHO’s or the ACSM’s. After the initial evaluation, every user will have a specific value and physical state objective weighted from 0 to 10 and will belong to one of the three levels of physical state: 1. Initial Level; 2. Half Level; 3. Advanced Level. If you want to understand a little bit more of what “being in shape” means you just need to keep reading. How to know if I’m in good shape? This is something that the majority of people asks themselves but very few have a clear idea of its true meaning. What do we understand as being in good shape?

We can start saying that tradicionally, physical shape has been related with two different concepts: sports capacity and health and well-being. From the point of view of sports capacity, we’ll say that it makes reference to those components needed for carrying out a determined task or a concrete sport ideally. Every sport requires the maximum development of a series of capacities or abilities that guarantee the effectiveness while overcoming a concrete task. This way we could say that a specific sports player is in shape when it is near obtaining its best results in that sport.

Leaving aside competition sports that only practices a minority of the poblation, we must focus on the concept of physical shape towards health. In this case we find that the physical shape represents the capacity of doing with solvency, in a “vigorous” way or without fatigue, those everyday activities. This relates with a minor risk of developing cronic illnesses, with a better hope and quality of life.

When we say that physical shape must guarantee the development of everyday activities with solvency and without fatigue, what do we mean exactly? that we need to work our aerobic capacity?being stronger? losing weight? fixing our posture?

Having this last thing in mind, we can understand physical shape as the armonic and balanced development state of the different components that forms it, that is to say, the strength, resistance, flexibility, neuro-motor capacities and corporal composition.

All this components are related to each other and the improvement or worsening of any of them affects the others inexorably. All of them are equally important at the time of planning the practice of physical activity towards health.

Once this is explained, we could understand that “being in good shape” involves having a bare minimum level of each and every one of this engine components and motorfuncionals. As logic as it is, this minimum level will depend on age and gender.

Being in good shape entails being within a healthy corporal weight, being resistant, strong, flexible, agile and coordinated.

Fitcel uses internationally approved batteries for the valoration of the physical shape. As a result, every user can see in its app’s main screen its FITSCORE or, being the same thing, an objective and quantifiable value of its general physical shape and of every component that belongs to it.

Yes, one of the basic premises of Fitcel’s technology is that it adapts totally to the user and not backwards. The user will only need to indicate where he/she is, choosing over one of the possible environments between:

– HOME. Training at home
– WATER. Training over water environments such as pools or beaches
– WORK. Training inside an office’s environment
– CAR. Training at the car’s surroundings
– GYM – SALA FITNESS. Machines’/free weight room training at the gym
– GYM – FUNCTIONAL. Training over a box of functional training
– OUT – BEACH. Training at a beach’s environment
– OUT – FOREST. Training over environments such as forests or green areas
– OUT – PARK. Training at a park’s environment
– OUT – SNOW. Training at a snowy environment

Fitcel will specifically adapt the means and methods of training to the selected environment.

Of course. Fitcel understands that the automotive world is in full technology renovation. The majority of the motoring brands are already working on autonomous driving vehicles and in no time it will be a part of the majority of the poblation. Because of this motive, Fitcel consists of exercises and activities that allows us to use the car as a totally active environment, so each user can use their movement time in the car as part of their daily training routine.

But until that moment arrives, the Fitcel users can still do activities or exercises inside the car when it’s parked or stopped. We understand that everyday we pass a lot of time inside our car, waiting to pick up friends or familiars or at traffic jams.

Fitcel transforms this sedentary waiting time into a part of your daily training routine.

Fitcel provides the perfect tool for Corporate Wellness programs of your business. This programs have demonstrated their utility for more than two decades and businesses of all kinds worldwide have included this kind of programs for their workers. Through health programs upgrades on labour atmosphere are produced, as well as higher connection between working groups and, of course, an improvement of productivity thanks to factors like less working absenteeism, less sick time offs or a higher labour activity rhythm.

Through an initial interview, a personalized program is designed having in mind the business’ and its workers’ own characteristics, as well as their needs, objectives, equipment and installations, time availability, etc. It’s what we refer to as “health’s audit” of your business.

Off the results of this health’s audit, we put in action a working plan with specific objectives, activity groups, weekly or monthly activities or competitions, monitoring and tracking of the activity in real time and an enormous variety of tools that will favor the loyalty and retention of users to the program.

Yes, of course. Through schools or institutions, Fitcel designs programs that promotes physical activity specifically oriented towards kids and teenagers.

Fitcel has been designed to intervene specifically in the actual problem of sedentariness and overweight among kids and teenagers. It is a tool specifically developed to make kids reach the level of daily activity recommended by organisms and official institutions.